Nové Edibles Campaign
Ads, Social Media and eBlasts for Two Luxury Product Lines of Cannabis Edibles from Medically Correct
THE ASSIGNMENT:
Promote Nové’s luxury edibles as a convenient and delectable addition to any activity — and not just for nighttime use.
OUR SOLUTION:
The client enthusiastically responded to our sweepstakes concept, which accomplished two objectives: promoting canna-tourism in Colorado and connecting Nové to the state’s abundant 24/7/365 recreation, events and activities.
Product flavors were memorably linked to Colorado destinations and experiences, with prizes ranging from gift baskets and National Park passes to tickets for “Day Trippin’” adventures. Promotions were also timed to the growing season and relevant calendar events — including a National Park Day tie-in.
Because small details matter, the three-month social campaign was branded with a custom “SWeePS” mark that echoed the Nové logotype. And the prizes kept on giving, with announcements for each SWeePS winner.
After the Gummy launch, Nové tasked us with a Holiday Gift Guide that showcased all 10 of their Luxury Edibles.
We put Nove Luxury Gummies in the spotlight with a sprinkling of sugar, and made each of the four unique flavor pairings memorable with transportive visuals and tongue-in-cheek headlines.
Extending the campaign thinking, we explored additional flavor-driven concepts that connected individual Nové chocolates with occasions, moods and moments throughout the day.
Flavor-forward eBlasts kept Nové top of mind with timely promotions, playful messaging and plenty of reasons to indulge — including regular doses of SWeePS excitement.
