Each year, Weston/Mason Marketing designs the overall event graphics and applies them to The Nationals website, advertising and collateral. The campaign starts with the call-for-entries in July, continues through the judging process and culminates with the Gold Awards’ ceremony.
Along the way, we design, program and produce print and digital ads, direct mailers, eblasts and multiple website updates — with the purpose of generating entries, announcing finalists and promoting ticket sales. We also create an extensive digital flip book to showcase the winners, as well as a printed program for the live event. And starting in 2020, our assignment expanded when NAHB requested that we create the winners’ flipbooks for several of their other annual competitions.