Love it or hate it — every business needs social media! Despite algorithms that limit consumer engagement without ad buys, social media platforms still provide unparalleled opportunities to showcase products and services at a fraction of the cost of traditional advertising. Although fresh content does require time and money, it will ensure that your company presents as a vibrant and viable entity to curious customers, and it can drive traffic to your website without spending big bucks on a digital campaign.
Speaking of generating traffic, don’t forget the other tool in your social arsenal — fresh and informative blog content. Keep consumers inside your hula hoop by posting excerpts on your socials that click-back to “read more” on your site. Think circular container, instead of linear exit…
So the next time you obsessively check your pages for “likes” and sink into a black hole of despair when your counter shows single digits — don’t be dismayed. Just bite the bullet and keep feeding the machine!
Yes, the eye-catching animations we create for our clients do take more time than static images — but we think it’s worth the extra $$. REMINDER: If you post videos on your Instagram gallery, don’t forget to choose a static cover image — or you might be unpleasantly surprised. 🙂