Each year, Weston/Mason Marketing designs the overall event graphics and applies them to The Nationals website, advertising and collateral. The campaigns run for several months, starting with the call-for-entries in July, continuing through the judging process and Silver Awards’ announcement in November and culminating with the Gold Awards’ ceremony the following February.
Along the way, we design, program and produce print and digital ads, direct mailers, eblasts and multiple website updates — with the purpose of generating entries, announcing finalists and promoting ticket sales. We also create an extensive digital flip book to showcase the winners, as well as a printed program for the live event. And starting last year, our assignment expanded when NAHB requested that we create the winners’ flipbooks for several of their other annual competitions.