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12/21 2018


MARKETING: 2019 Planning and Budgeting

December is always a busy month for homebuilders. There’s a significant push to sell inventory and add contracts for Q4, while developing the next year’s strategy and celebrating the holidays in between. It can feel overwhelming and exhilarating at the same time.

Weston/Mason has been working with builders and masterplan developers for almost 30 years, and we know how important it is to be ready for a new direction in Q1. We keep up with the multitude of changes in print and digital marketing and can identify the best channels to include in your plan.

One of our recommendations is Zillow.com. Originally focused on resales, the company has become heavily involved in the new-home segment over the last few years and offers a great platform for reaching prospects. Consider some of their tips as you look ahead.

BRANDING: Telling Your Story

It is imperative that your company’s persona and core values are reinforced throughout the homebuyer’s journey — including print and online campaigns that catch their attention, informative sales office materials that seal the deal, and exemplary customer service all along the way.

Your brand story can be used to develop short and long-term communications for every touchpoint […]