SOCIAL MEDIA: A New Direction for a New Year
Social media has become one of the top channels for homebuyers, and we see it as an integral part of an overall marketing plan that will deliver leads and ROI for our clients.
Although builders and developers have been using this medium for several years, many are not sure it is really working. They know they need to maintain a consistent online dialogue, but are overwhelmed with the time and effort it requires.
As an extension of your company’s brand, it is crucial to present your story and image in engaging and interactive ways. Weston/Mason will make it easy for you by developing high-quality and shareable content, with a clear, authentic and believable message that resonates at every interaction. Read more about upcoming digital trends.
INDUSTRY TRENDS: Positive Signs Ahead
As 2018 winds down, the building industry is feeling optimistic about continued growth in the new home sector. A recent update from NAHB says that builder confidence increased throughout the year and they anticipate the same for 2019.
In December, all three Housing Market Index (HMI) components registered gains, including buyer traffic, current sales conditions and sales expectations for the next six months.
The increase of home shoppers in your market will require strategic advertising and marketing campaigns to reach your prospects with timely, well-designed and shareable messaging. Weston/Mason is here to help, and we look forward to working with you to make 2019 your most successful year ever.
Contact Beverly Mason to get started today!